Halloween Spending Expected To Reach $8.4 Billion, The Most In NRF Survey History

By Markets MarketWatch Pulse

Spending on things like candy, decorations and costumes for Halloween is expected to reach $8.4 billion this year, according to the National Retail Federation, the highest in the organization's survey history. Americans are expected to spend an average of $82.93, up from $74.34 last year. Shoppers plan to spend $3.1 billion on costumes, $2.5 billion on candy, $2.4 billion on decorations, and $390 million on greeting cards, the survey found. Nearly half of consumers (47%) said they'll go to discount stores for Halloween goods, while 36% said they'd go to a Halloween specialty store, 26% will go to supermarkets, 23% will shop in department stores, and 22% said they'll shop online. The survey, conducted by NRF and Prosper Insights & Analytics, polled 6,791 shoppers between Sept. 6 and Sept. 13.

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