Mondelez Expanding Into U.S. Chocolate Market With Milka Oreo's

By Markets MarketWatch Pulse

Mondelez International is expanding into the U.S. chocolate market. and partnering the Oreo with Milka, a European chocolate brand, the company said Wednesday. The pairing is already available in more than 20 countries internationally. Mondelez is also expanding its Green & Blacks chocolate offerings, by adding 70 percent dark chocolate in tablets and sharing and gift packs. "The U.S. is the world's largest chocolate market, valued at $14 billion. However, per capita consumption is only about half that of many developed European chocolate markets," Tim Cofer, Chief Growth Officer said in the press release. Shares of Mondelez have lost 2% in the past three months compared to the S&P 500's gain of 3.5%.

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