This image provided by the United States Consumer Product Safety Commission shows a Step-It Happy Meal wristband toy. McDonald’s announced Tuesday, Aug. 23, 2016, that the company is recalling the fitness bands that it had put in Happy Meals because they might cause skin irritation or burns to children. (Sean Halliday/McDonald's/U.S. Consumer Product Safety Commission via AP)

This image provided by the United States Consumer Product Safety Commission shows a Step-It Happy Meal wristband toy. McDonald’s announced Tuesday, Aug. 23, 2016, that the company is recalling the fitness bands that it had put in Happy Meals because ... they might cause skin irritation or burns to children. (Sean Halliday/McDonald's/U.S. Consumer Product Safety Commission via AP) (The Associated Press)

This image provided by the United States Consumer Product Safety Commission shows a Step-It Happy Meal wristband toy. McDonald’s announced Tuesday, Aug. 23, 2016, that the company is recalling the fitness bands that it had put in Happy Meals because they might cause skin irritation or burns to children. (Sean Halliday/McDonald's/U.S. Consumer Product Safety Commission via AP)

This image provided by the United States Consumer Product Safety Commission shows a Step-It Happy Meal wristband toy. McDonald’s announced Tuesday, Aug. 23, 2016, that the company is recalling the fitness bands that it had put in Happy Meals because ... they might cause skin irritation or burns to children. (Sean Halliday/McDonald's/U.S. Consumer Product Safety Commission via AP) (The Associated Press)

McDonald's recalls millions of Happy Meals fitness bands

Markets Associated Press

McDonald's is recalling millions fitness bands that had been given away in Happy Meals because they might cause skin irritation or burns to children.

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The fast-food chain said last week that it would stop distributing the bands in Happy Meals. Now it's recalling 29 million of them in the U.S., and 3.6 million in Canada.

The Consumer Product Safety Commission says the company, based in Oak Brook, Illinois, received more than 70 reports of incidents after children wore the bands, including seven reports of blisters. The Step-It Fitness bands look like watches and are supposed to track physical activity.

The promotion had turned heads even before the recall, given the reputation of McDonald's Corp. as a seller of junk food.