FTC Charges Herbalife $200 Million Fine In Pyramid-scheme Ruling

By Markets MarketWatch Pulse

Shares of Herbalife Ltd. soared more than 9%, nearing a two-year high on Friday, after the company confirmed a ruling by the Federal Trade Commission that it can continue to operate as a direct selling company. The company has agreed to pay a $200 million fine and restructure its business, but the FTC did not directly refer to Herbalife as a pyramid scheme.The ruling, first reported by The Wall Street Journal, ends a two-year investigation by the FTC that started after billionaire investor Bill Ackman revealed a large short stake in the company and claimed it was a pyramid scheme. In light of the ruling, Ackman rival and fellow billionaire investor Carl Icahn, who has long supported Herbalife, said the company raised his ownership limit to 34.99% from 25%. Shares of Herbalife were on track to open around $64.62 on Friday, which would put them on track for their highest closing price since July 28, 2014, when the stock closed at $67.48.

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