Amazon Adds 50 New Buttons To Dash Button Lineup

By Markets MarketWatch Pulse

Amazon.com Inc. said Tuesday that is adding more than 50 new brands to its lineup of Dash Buttons. The wireless Dash buttons, which allow users to order a specific item by pushing a button on the small devices, are adding brands such as NERF, Campbell's Soup and Pepperidge Farm Goldfish Crackers and Play-DOH to bring the total number of buttons to 150. Amazon said orders through Dash Button grew 70% in the past three months and the company now sees two orders placed per minute with the buttons. Shares of Amazon were up 1.3% in premarket trade.

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