Amazon.com Inc. said Tuesday that is adding more than 50 new brands to its lineup of Dash Buttons. The wireless Dash buttons, which allow users to order a specific item by pushing a button on the small devices, are adding brands such as NERF, Campbell's Soup and Pepperidge Farm Goldfish Crackers and Play-DOH to bring the total number of buttons to 150. Amazon said orders through Dash Button grew 70% in the past three months and the company now sees two orders placed per minute with the buttons. Shares of Amazon were up 1.3% in premarket trade.
Continue Reading Below
Copyright © 2016 MarketWatch, Inc.