Tribune Publishing Co. said late Thursday it will change its name to Tronc (which the company spells with lowercase T) and focus on turning itself into a "content curation and monetization" company that creates and distributes "premium" content. "Our transformation strategy ... is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content," Chairman Michael Ferro said in a statement. "Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy." The new company will transfer its stock-exchange listing to Nasdaq from the New York Stock Exchange. Shares of the newly renamed Tronc were flat in late trading after ending the regular trading session down 1.8%.
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