Honey Nut Cheerios To Dedicate 3,300 Acres Of Land To Bee Habitats By 2020

By Markets MarketWatch Pulse

Honey Nut Cheerios, a General Mills Inc. cereal brand, said Tuesday that it will commit 3,300 acres of land used for oat farming to pollinator habitats by 2020. The effort is designed to save bee colonies, which have experienced widespread die-offs in recent years. Honey Nut Cheerios said the pollinator habitats will be spread across 60,000 acres of land, and will include food sources and homes for North American bees. The acreage will be on oat farms used to supply Honey Nut Cheerios. Earlier this month, Scotts Miracle Gro Co. said it had expanded its garden product offerings that don't include neonicotinoids. There are concerns that these chemicals are harmful to bees. General Mills shares are up 0.2% in Tuesday trading, and up 8.6% for the past year. The S&P 500 is down 1% for the last 12 months.

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