A visit to Disney will now cost you more

FBN's Jo Ling Kent on Disney's new seasonal pricing strategy for its U.S. theme parks.

Disney Rolls Out Seasonal Pricing For One-Day Park Tickets

Industries Dow Jones Newswires

Walt Disney is instituting variable pricing at different times of the year for its U.S. theme parks, following through on a plan it started polling users about last October in an effort to better even out demand amid growing attendance. 

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Under the new policies, effective immediately, visitors to Disneyland and Walt Disney World could see anything from a 4% discount from current prices to a 20% increase, depending on which park they visit and when. 

Both the company's domestic parks will now have three sets of prices: "value," "regular" and "peak." Those categories will typically correlate to weekdays (value); weekends and summer weekdays (regular); and holiday periods and summer weekends (peak). 

At Disneyland in Anaheim, Calif., prices are changing from $99 a day for adults currently to $95 on value days, $105 on regular days and $119 on peak days. At Walt Disney World's Magic Kingdom, the company's most popular park, value tickets will be $105, the same price as an all single-day admission previously. Regular-period tickets will be $110 and peak $124. 

For other parks in Orlando, such as Epcot, tickets now cost $97, $102 and $114, compared with the current $97. 

Attendance at Disney's domestic parks was up 10% in the most recent financial quarter, compared with the same period a year ago ended Jan. 2.

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(END) Dow Jones Newswires