Super Bowl Spending To Reach Record High This Year, Says NRF

By Markets MarketWatch Pulse

The National Retail Federation is expecting the average spend for viewers and partygoers enjoying Super Bowl 50 will be $82.19, up from $77.88 last year and the highest amount in survey history. That includes food, decor, team paraphernalia, and more. The NRF forecasts total spending to reach $15.5 billion. An estimated 188.9 million people are expected to tune in, up from 183.7 million. More than 43 million people are planning to throw a Super Bowl party. About the same number of people say the commercials are the most important part of the day, with 78.6% of Americans saying the commercials are entertainment versus 17.5% who say it makes them aware of the advertising brands. More than a third (34.7%) say the actual game is the most important part. The NRF polled 7,293 consumers for its Super Bowl Spending Survey. Super Bowl 50 will be broadcast on Feb. 7.

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