Facebook's Sheryl Sandberg enlists NBA stars to persuade more men to support women's rights

Economic Indicators Associated Press

Facebook executive Sheryl Sandberg has enlisted NBA stars LeBron James, Stephen Curry and some of the basketball league's other top players to convince more men to join the fight for women's rights at home and at work.

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The players will deliver the message in public service announcements that will appear during NBA games shown on major TV networks over the next few months.

The clips are part of a partnership to be announced Thursday between the NBA and LeanIn.org, a nonprofit group that Sandberg started two years ago with the publication of a best-selling book advising women on the steps that they should take to ensure they get the same opportunities as men traditionally have.