Apple Tips New (RED) Products Ahead of World AIDS Day
Apple on Wednesday launched some new (RED) products to honor World AIDS Day on Dec. 1 and raise money for The Global Fund.
Cupertino has now been supporting (RED) for a decade, and is the largest corporate contributor to The Global Fund. For the next week, a number of popular games in the App Store will be offering limited-edition custom (RED) content, and all the proceeds from these purchases will go to The Global Fund.
Apple is also adding four new products to its (PRODUCT)RED lineup — two phone cases, headphones, and a portable speaker. There's also an exclusive (RED) holiday album from The Killers, called Don't Waste Your Wishes, on iTunes. All the proceeds from the album in the US will go to The Global Fund.
Check out the list below for details of all the new (RED) goodies.
One hundred percent of the money raised by (RED) funds HIV/AIDS programs in sub-Saharan Africa, which has the highest prevalence of AIDS on the planet. The programs offer counseling, testing, prevention, and — most importantly — life-saving ARV medication that prevents the transmission of HIV from mothers to their unborn babies.
"The gift of life is the most important gift that anyone can give," Apple CEO Tim Cook said in a statement. "Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that's why our longtime partnership with (RED) remains so important to us."
New (RED) products:
- iPhone 7 Smart Battery Case
- iPhone SE Case
- Beats Solo 3 Wireless On-Ear Headphones
- Beats Pill+ Portable Speaker
App Store games with limited-edition (RED) content:
- Angry Birds 2
- Angry Birds POP!
- Best Fiends
- Best Fiends Forever
- Boom Beach
- Candy Crush Jelly Saga
- Clash of Clans
- Clash Royale
- CSR2
- Episode
- Farm Heroes Saga
- FarmVille: Tropic Escape
- FIFA Mobile
- Hay Day
- MARVEL Contest of Champions
- PewDiePie's Tuber Simulator
- Plants vs. Zombies Heroes
- SimCity BuildIt
- War Dragons
- YAHTZEE With Buddies
You can also donate directly to (RED) via iTunes or Apple Pay. US users who are interested in learning more about the charity can download The Lazarus Effect, the documentary about (RED)'s mission, for free on iTunes.
Plus, tomorrow through Dec. 6, Apple will donate $1 to (RED)'s mission for every purchase made with Apple Pay at an Apple Store, on Apple.com, or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, up to $1 million, through Dec. 7.
This article originally appeared on PCMag.com.