BERLIN – The new chief executive of Hugo Boss
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Mark Langer, the former finance chief who was appointed CEO in May, said the company will focus in future on two main brands - upper premium businesswear under the BOSS label, and a new positioning for its HUGO label for a younger audience.
Ahead of an investor day in London, Boss said it expected 2017 to be a year of stabilization, predicting a return to growth in 2018, with plans to harmonize prices across the globe set to be completed by the end of 2018.
(Reporting by Emma Thomasson; Editing by Victoria Bryan)