Spotify Hits 40M Paying Subscribers

By Features PCmag

Less than six months after reaching 30 million paying subscribers, Spotify has racked up another 10 million.

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Spotify CEO Daniel Ek on Wednesday tweeted that the music-streaming service now has 40 million paying subscribers—double what it had 15 months ago.

Ek certainly has a good reason to be happy — Spotify is still far ahead of its rivals in terms of overall subscriber numbers. During its iPhone 7 launch event earlier this month, Apple said Apple Music has 17 million paying users. Tidal, the streaming service owned by Jay Z and other artists, in June said it has 4.2 million subscribers.

Add in those who use Spotify's free, ad-supported tier, and the company has 100 million active users, according to data released in June.

Spotify still has some gaps in its music catalog (like most of Taylor Swift's music), but the streaming service has been busy of late adding new features to keep users happy and attract new ones. That includes a new Kids and Family section, a portal dedicated to video game music, and some fresh personalized playlists for users.

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Meanwhile, Spotify is also getting political. The service earlier this week announced a deal with online publisher Mic and get-out-the-vote organization HeadCount.org to get younger people more interested in voting. The organizations are launching an original audio and video series called Clarify, which will run weekly and examine "the intersection of music and key issues important to young people." The show will be hosted by former Daily Show producer Baratunde Thurston and run on Spotify's mobile and desktop apps.

This article originally appeared on PCMag.com.