• Brandon Delaney, general manager of the Plaza Theatre, in Atlanta, Ga., finishes hanging the marquis Tuesday, Dec. 23, 2014 to announce that the theatre will be showing "The Interview."  “The Interview” was put back into theaters Tuesday when Sony Pictures Entertainment announced a limited Christmas Day theatrical release for the comedy that provoked an international incident with North Korea and outrage over its cancelled release. (AP Photo/Atlanta Journal-Constitution, Ben Gray)

    Brandon Delaney, general manager of the Plaza Theatre, in Atlanta, Ga., finishes hanging the marquis Tuesday, Dec. 23, 2014 to announce that the theatre will be showing "The Interview." “The Interview” was put back into theaters Tuesday when Sony ... Pictures Entertainment announced a limited Christmas Day theatrical release for the comedy that provoked an international incident with North Korea and outrage over its cancelled release. (AP Photo/Atlanta Journal-Constitution, Ben Gray) (The Associated Press)

  • Plaza Theatre owner Michael Furlinger talks about how the Plaza came to be one of the few theaters that will be showing "The Interview" at the Plaza Theatre, in Atlanta, Ga., Tuesday, Dec. 23, 2014. “The Interview” was put back into theaters Tuesday when Sony Pictures Entertainment announced a limited Christmas Day theatrical release for the comedy that provoked an international incident with North Korea and outrage over its cancelled release. (AP Photo/Atlanta Journal-Constitution, Ben Gray)

    Plaza Theatre owner Michael Furlinger talks about how the Plaza came to be one of the few theaters that will be showing "The Interview" at the Plaza Theatre, in Atlanta, Ga., Tuesday, Dec. 23, 2014. “The Interview” was put back into theaters Tuesday ... when Sony Pictures Entertainment announced a limited Christmas Day theatrical release for the comedy that provoked an international incident with North Korea and outrage over its cancelled release. (AP Photo/Atlanta Journal-Constitution, Ben Gray) (The Associated Press)

  • Patrons line up to buy tickets for the Christmas opening of "The Interview" at the Plaza Theatre, in Atlanta, Ga., Tuesday, Dec. 23, 2014 after the theatre announced it would be showing the movie. “The Interview” was put back into theaters Tuesday when Sony Pictures Entertainment announced a limited Christmas Day theatrical release for the comedy that provoked an international incident with North Korea and outrage over its cancelled release. (AP Photo/Atlanta Journal-Constitution, Ben Gray)

    Patrons line up to buy tickets for the Christmas opening of "The Interview" at the Plaza Theatre, in Atlanta, Ga., Tuesday, Dec. 23, 2014 after the theatre announced it would be showing the movie. “The Interview” was put back into theaters Tuesday ... when Sony Pictures Entertainment announced a limited Christmas Day theatrical release for the comedy that provoked an international incident with North Korea and outrage over its cancelled release. (AP Photo/Atlanta Journal-Constitution, Ben Gray) (The Associated Press)

Sony tries again: Limited 'Interview' release gives moviegoers chance to send protest message

Markets Associated Press

Sony's flip-flop on releasing "The Interview" shows the studio is working furiously to try to chart the right course through political and public-opinion minefields.

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Sony Entertainment CEO Michael Lynton said Tuesday that Seth Rogen's North Korea farce "will be in a number of theaters" beginning Thursday. He says Sony also hopes to release it on more platforms and in more theaters.

That's after Sony last week canceled the film's Christmas Day release in the wake of a hacking and after threats of terroristic attacks, a move that sparked criticism from President Barack Obama and widespread public outcry.

Analysts don't believe the decision will have any effect on Sony's image. But many moviegoers and theater operators are enthusiastic. Among them is Atlanta's Plaza Theater owner Michael Furlinger, who says he's thrilled.