DirecTV and NFL Extend Sunday Ticket Deal

Features Reuters

DirecTV (DTV) extended its exclusive contract to sell the Sunday Ticket package of National Football League games, and sources said the company will pay $1.5 billion a year to keep the popular offering that has helped attract subscribers.

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The satellite TV provider and the league announced a multi-year deal on Wednesday. Sources familiar with the agreement said DirecTV's annual payments would average $1.5 billion for eight years.

DirecTV sells the package of out-of-market Sunday afternoon games to subscribers for about $300 a year, providing a key marketing advantage over cable TV competitors.

The new deal expands DirecTV's rights to stream the games live on mobile devices and broadband.

Shares of DirecTV rose 91 cents, or 1 percent, in after-hours trading to $87.50.

(Reporting by Lisa Richwine; Editing by David Gregorio)

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