SAN FRANCISCO – Netflix is giving its Internet video subscribers a more discreet way to recommend movies and TV shows to their Facebook friends after realizing most people don't want share their viewing habits with large audiences.
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Until now, Netflix subscribers linking the service to their Facebook accounts automatically disclosed everything they were watching with a potentially wide-reaching range of people. The company believes the open-ended approach discouraged most Netflix subscribers from connecting their accounts with their Facebook profiles.
The automatic disclosures will end Tuesday as Netflix Inc. embraces a new system that empowers subscribers to select which friends will receive their video recommendations. A menu of friends culled from Facebook will appear after Netflix subscribers finish watching a video if they have turned on the sharing feature.