Facebook Inc will begin selling video ads later this week and plans to make an announcement on Tuesday, the Wall Street Journal reported, citing people familiar with the matter.
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The ads will play automatically in users' news feeds and may help Facebook capture a share of the $66.4 billion that advertisers are expected to spend on U.S. television this year, the Journal said.
One of the first ads to be played will be a short tease made specifically for Facebook for Lions Gate Entertainment Corp's upcoming film "Divergent," according to the newspaper. (http://link.reuters.com/wad55v)
Facebook could not immediately be reached for comment by Reuters outside of regular U.S. business hours.