Reuters

(Reuters)

McDonald's Popular McRib Sandwich Returns to U.S. Menus

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OAK BROOK, Ill. -- McDonald's said Monday it will be bringing back its celebrated McRib sandwich at all US store locations through Nov. 14.

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The well-liked barbecue sandwich has traditionally been offered only at individual restaurants or for brief spurts of time nationally.

"The rumors are true, friends," the company Tweeted Monday afternoon. "The #McRib is back in restaurants nationwide today! However, it's only for a limited time, so don't miss out!"

"Game on, McRib Super Fans. The Quest for the Golden McRib starts today."

The wildly popular McRib consists of a boneless ground pork patty, barbecue sauce, onions, and pickles served on a roll.

The demand for the sandwich has grown over the years due to its limited availability. The McRib made its debut in the US in 1981 as a limited-time item, but was removed in 1985 from the fast-food chain's permanent menu due to poor sales. Since then, the McRib has only returned to the menu for short promotional periods.

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During one such run last fall, the sandwich drove the company's November US Sales up 4.8 percent.

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