FIFA partnered with Fanatics for an exclusive collectibles deal that includes trading cards, debut patches and digital items, ending its decades-long relationship with Panini.

Jameis Winston is emphasizing style and cultural identity during the World Cup after Lids rolled out its “Wear Many Caps" campaign celebrating fans and global soccer pride.

Seahawks linebacker Derick Hall partners with Huggies to share his story of being born premature at 23 weeks with just a 1% chance of survival.

UFC unveiled its Bud Light Summer Series, beginning in Newark and expanding nationwide, setting the stage for one of the promotion’s biggest summers ever.

The Walt Disney Company is addressing growing ESPN spinoff speculation as CEO Josh D’Amaro makes one of his first major moves leading the media giant.

Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league's on-site retail partner at marquee events.

NJ Transit will charge $150 for round-trip tickets from New York's Penn Station to MetLife Stadium for FIFA World Cup games this summer.

TKO Group Holdings said Wednesday that WrestleMania 41 "delivered WWE’s largest economic impact number measured to date with $322.2 million."

Masters prize money 2026: Total purse reaches $22.5 million, with $4.5 million to the winner and payouts across the leaderboard.

StubHub will pay $10 million in refunds after the FTC accused the ticketing platform of failing to disclose mandatory fees on live-event ticket prices.

Augusta National Golf Club has spent millions buying surrounding land, but one home nearby remains in the possession of the the family of its original owners.

Golf District is bringing a modern solution for selling tee times to market, helping golfers offload unused reservations and reducing lost revenue for courses.

AT&T and Fanatics announced an exclusive multi-year partnership to bring fans closer to sports through rewards, events and enhanced digital experiences.

WME Sports agents revealed how the Masters serves as golf's biggest networking hub, driving new brand deals, activations, industry partnerships and much more off the course.

Garage Beer teamed up with Malbon Golf for a Masters week activation, bringing light beer, style and community-driven experiences to modern golf culture.

Cam Newton's Iconic Saga Productions joined Offscript Worldwide, expanding its reach across sports, culture, and lifestyle content creation.