NFL apologizes for Mexico earthquake tweet

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The NFL has apologized Friday for a social media post that attributed a deadly earthquake in Mexico to the Kansas City Chiefs’ victory over the New England Patriots on the first game of the 2017 season.

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The tweet came from the league's official NFL Mexico account after the Chiefs upset the Super Bowl champions 42-27 in the season opener Thursday night.

The game ended about a half-hour before the earthquake, which killed at least 32 people. The earthquake, with a magnitude of 8.1, hit the southern coast of Mexico. Authorities say it was the strongest in Mexico in a half-century.

The tweet from the @nflmx account said in Spanish: "When Mexico City shakes with an #earthquake because it can't believe the @Chiefs won the #Kickoff2017 game."

The since-deleted tweet received wide criticism online. The NFL Mexico account later apologized for the "unacceptable tweet from yesterday, which doesn't reflect the league's values. We reiterate our solidarity with Mexico."

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The NFL is one of the most popular sports in Mexico, where the Oakland Raiders will play a regular-season game in November for a second consecutive season.

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There are more than 22 million NFL fans in Mexico, according to various estimates. Last season’s game between the Raiders and the Houston Texans in Mexico City had an estimated $45 million economic impact on the area, according to the NFL.

The Associated Press contributed to this report.

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