Nokia Footing Bill to Put Lumia 900s in AT&T Employee Pockets: Report

By Zach Epstein Features BGR


While the launch date has shifted several times over the past two months, BGR reported in January that the Lumia 900 would become available from AT&T at a shocking $99.99 price point — the lowest launch price for a flagship phone in recent history. 

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The handset’s release will be accompanied by a marketing and advertising blitz aiming to familiarize the U.S. with Windows Phone, but educating the sales staff at AT&T stores and encouraging them to pitch the handset is a crucial piece of the puzzle that could lead to the device’s success. 

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Nokia is reportedly taking things one step further — wpcentral on Friday reported that Nokia will finance a program allowing AT&T sales staff to trade in their current handsets for a brand new Lumia 900 at no cost. The program, which will see AT&T employees turn in iPhones and Android handsets for the Lumia 900, will reportedly cost Nokia as much as $25 million. 

BGR took a hands-on look at the AT&T’s upcoming flagship Windows Phone during the annual Consumer Electronics Show, and we described it as a gorgeous handset that improves upon the already-great Lumia 800.

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