Switching Costs Provide Advantage for Targeted ETF

Markets ETF Trends

Consumers often stick to a reliable  service or product as the alternative to switching out may often be more trouble than it is worth. ETF investors can also capitalize on this intangible switching cost by focusing on companies that have locked in customers to their unique ecosystem. Some companies “have the unique advantage of integrating [...]Click to read more at ETFtrends.com.

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