Starbucks Expands Loyalty Rewards to Include Additional Products at Grocery Stores

By Tonya Garcia Markets MarketWatch Pulse

Correction: This replaces an earlier item that incorrectly described items included in the Starbucks program.

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Starbucks Corp. said Thursday that it will expand its loyalty rewards program in grocery stores to include K-Cup packs and ready-to-drink Starbucks beverages. Starbucks has been offering rewards for packaged coffee since 2013. Rewards gathered for grocery purchases can be redeemed at Starbucks retail locations. Starbucks shares are nearly flat in Thursday trading, and are up more than 9% for the year so far. The S&P 500 index is up 6.8% for 2017 to date.

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