Aviva PLC (AV.LN) said Thursday that it has agreed to buy a majority share holding in Wealthify Group Ltd., the owner of low-cost investment service Wealthify.
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The insurance provider said that the investment was part of Aviva's strategy to build customer loyalty by providing customers with a range of insurance and investment services, managed through Aviva's digital hub, MyAviva.
Aviva's investment will support Wealthify's business development, helping to accelerate Wealthify's growth plans.
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(END) Dow Jones Newswires
October 05, 2017 02:28 ET (06:28 GMT)