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Tech innovation key to Neiman Marcus' retail battle plan

As consumers flock to online shopping platforms, upscale Neiman Marcus is using tech innovation as a way to provide more customized shopping experiences - a strategy it hopes will keep customers coming back for more. The luxury retailer's VP of customer-facing technologies, Rajeev Rai, explains how.

Neiman Marcus' advantage over Amazon

It's no secret more Americans are shopping online, but Rajeev Rai, VP of customer-facing technologies at Neiman Marcus, said there's something about his company that's luring customers through the door.