Planters selling Mr. Peanuts ‘Crunch Force 1’ sneakers
Planters Peanuts is taking a bite out of the footwear industry, offering up Mr. Peanut-inspired sneakers. (Planters)
Planters Peanuts is taking a bite out of the footwear industry, offering up Mr. Peanut-inspired sneakers.
The company unveiled the limited-edition “Crunch Force 1” sneakers on Tuesday, which feature a blue, yellow and black design, as well as Mr. Peanut’s face on the tongue and a peanut-collage insole.
Planters is selling the $170 pair on CrunchForce1.com until Friday evening “while supplies last,” the website said.
“Mr. Peanut always has your back, in snacking and in life,” the description read. “For any #CrunchTime moment thrown your way, he’s created the Crunch Force 1 sneakers.”
The well-known character’s Twitter account commemorated the occasion, tweeting that Mr. Peanut was “finally” releasing his “first limited edition sneaker” after more than a century.
The account also shared a brief clip of Mr. Peanut – who typically dons a more formal attire including a top hat and monocle – rocking his new sneaks.
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“I’ve traded in my spats for sneakers!” the caption said.