Ford’s Bronco, F-150 Lightning behind profit outlook boost

Orders for the F-150 Lightning pickup hit 100,000

Ford's been on a roll this year with new and reinvented models — and it's paying off. 

CEO Jim Farley will tell investors on Thursday that the automaker's second-quarter profits will be better than expected.

Ticker Security Last Change Change %
F FORD MOTOR CO. 13.85 -0.15 -1.07%

"Customer reservations strong for four new vehicles: full-size Bronco SUV, battery-electric F-150 Lightning pickup, Maverick compact truck and all-electric E-Transit commercial van," the company disclosed in a statement ahead of Farley's appearance at an investor conference hosted by Deutsche Bank.

FORD'S BRONCO MET WITH DEMAND

In the latest order update, the reimagined Ford Bronco and the all-electric F-150 are leading the demand. 

Other factors impacting the improving trends include "lower-than-anticipated costs and favorable market factors. Additionally, higher vehicle auction values are benefitting Ford Credit," the company detailed. 

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Ford's shares have gained over 71% this year.