Liberty Global won't change Virgin Media's strategy on network roll-out and content if its deal to buy the British cable group goes through, Liberty's chief executive said on Wednesday.
The $15.75 billion deal was "compelling" for both sets of shareholders, said Mike Fries, Liberty's chief executive in a call with journalists on Wednesday.
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He said Liberty would continue to invest in Virgin's broadband network.
Virgin Media CEO Neil Berkett said he would step down after the deal closed.
John Malone's Liberty Global struck a deal late on Tuesday to buy Virgin Media, a move that would put the U.S. billionaire up against old rival Rupert Murdoch. (Reporting by Paul Sandle, Writing by Rosalba O'Brien)