Best Buy Co Inc has struck a deal to carry Vizio televisions, bringing one of the most popular and aggressively priced U.S. TV brands to the world's largest consumer electronics retailer's aisles later this month.
The strategic partnership with the Irvine, California-based manufacturer comes at a time when U.S. retailers are looking to satisfy a growing consumer appetite for larger screen TVs at competitive prices.
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"One of the reasons why we felt it was a good time to bring in the product now is Vizio has made some strategic investments in bringing ... very compelling, competitive and advanced large screen TVs to market," Mike Mohan, the head of Best Buy's home business group, told Reuters.
"They were able to deliver 60-inch and 70-inch TV products in the last few weeks that we believe will be compelling," he said.
Vizio already sells its wares at several Best Buy rivals including warehouse clubs Costco Wholesale , Sam's Club and BJ's Wholesale, discounters Wal-Mart Stores Inc and Target Corp and online chain Amazon.com Inc .
(Reporting by Dhanya Skariachan; Editing by Gary Hill)