Netflix lands three-season NFL deal, will stream Christmas Day doubleheader
Dec. 25 will mark the first time Netflix broadcasts an NFL game
The NFL has not been shy about its pursuit of making its games as widely available as possible. On Wednesday, the league took another step toward its goal by striking a three-year deal with streaming giant Netflix.
The NFL's 2024 Christmas Day doubleheader will be available exclusively to Netflix subscribers at no extra cost.
The Pittsburgh Steelers will host the two-time reigning Super Bowl champion Kansas City Chiefs in one of the two holiday games, according to Bleacher Report.
The Baltimore Ravens face the Houston Texans in the second game on Netflix.
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The NFL and Netflix logos. (Getty Images)
Netflix also bought the rights to stream at least one holiday game in 2025 and 2026, according to the terms of the multiyear deal with the league.
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"Last year, we decided to take a big bet on live, tapping into massive fandoms across comedy, reality TV, sports and more," Netflix Chief Content Officer Bela Bajaria said in a news release. "There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts. We’re so excited that the NFL’s Christmas Day games will be only on Netflix."
The NFL logo on the field prior to the game between the Green Bay Packers and the Miami Dolphins at Hard Rock Stadium in Miami Gardens, Fla., Dec. 25, 2022. (Megan Briggs/Getty Images / Getty Images)
Last year, Christmas Day fell on a Monday, and the NFL scheduled a triple-header. This year, four NFL teams will take the field for the rare Wednesday games.
"The NFL on Christmas has become a tradition, and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans," Hans Schroeder, NFL executive vice president of media distribution, said in a statement.
Netflix is expected to pay around $150 million for the rights to each NFL game, according to Bloomberg.
The Netflix logo is displayed at Netflix's offices in Los Angeles July 19, 2023. (Mario Tama/Getty Images / Getty Images)
Netflix and the NFL have had a relationship for the past couple of years.
The docuseries "Quarterback" was released on Netflix in 2023, and, this summer, "Receiver" will premiere on the streaming platform. While "Quarterback" focused on three different signal-callers who were at different points of their careers, the pass-catching series will follow four wideouts and one tight end.
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In keeping with previous deals, the agreement with Netflix allows games to be shown on broadcast television in the competing team's home markets.
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