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Sprint CEO Defends Decision to Bet it All on iPhone

Sprint chief executive Dan Hesse is being watched closely by the company’s board of directors, but the CEO has to answer to investors and subscribers as well. Last year in October, Hesse revealed that the company is placing a massive $15.5 billion bet on Apple’s iPhone, and in a recent interview with the GSMA’s Mobile World Live blog, Hesse defended the move, which has been criticized by a number of industry watchers.“Subsidies are heavy for the iPhone. This is the reason why a high percentage of new customers is important,” Hesse said during the interview. “But iPhone customers have a lower level of churn and they actually use less data on average than a high-end 4G Android device. So from a cost point of view and a customer lifetime value perspective. They’re more profitable than the average smartphone customer.”Hesse stated that iPhone sales have “exceeded expectations” thus far, and he claimed Sprint is stealing customers away from AT&T and Verizon Wireless thanks to the iPhone. ”F...

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  1. Senator Demands Privacy Info From Software Firm

    U.S. Senator Al Franken asked software maker Carrier IQ to respond to claims by an independent security researcher that its products collect and transmit potentially...

  2. Researcher Claims Software Spies on Phone Users

    Company denies allegations

  3. ‘Carrier IQ ’ Spyware Found in Android, iOS: Report

    Last week, research published by security expert Trevor Eckhart pulled back the veil on Carrier IQ, a suite of what can seemingly be described as spyware pre-install...

  1. RIM to Release 7-Inch and 10-Inch PlayBooks This Year?

    At the beginning of 2011, RIM was doing fine. The company still started the year with a relatively high market share in the smartphone arena, even though Android and...

  2. Sprint 'Disabling Use' of Carrier IQ on Affected Devices

    Just a day after Minnesota Senator Al Franken published reports on how carriers and device vendors use Carrier IQ , Sprint seems to be taking steps to distance thems...

  3. More Than $1M Stolen From Android Users in 2011

    The Carrier IQ scandal has shifted attention from malicious mobile threats to carrier-sourced spyware over the past month, but a new report suggests the threat of mo...

  4. Sales of Apple’s iPhone, iPad Banned by German Court

    A ruling handed down on Friday by the Mannheim Regional Court in Germany could see sales of Apple’s iOS devices banned across Europe. The judgement relates to a pate...

  5. How Carrier IQ Could Have Avoided Its Dumbest Move

    Editor’s Note:   This guest post was written by  Frank Barbieri,  a serial entrepreneur and sometimes blogger. You can follow him  @frankbaImagine how differently Ca...

  6. Find Out Whether Carrier IQ Is on Your Phone in One Tap

    Carrier IQ, the vendor and carrier-installed rootkit software pulled into the spotlight last month by security researcher Trevor Eckhart, has caused quite a stir. Ca...

  7. Carrier IQ Phone Software Stirs Fears About Tracking

    Little-known software installed on millions of smartphones is raising fresh questions about what data are being collected from mobile devices, where it's going and w...

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