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Wednesday, April 7, 2010 as of 11:14 AM ET

J. C. Penney Company, Inc.

J. C. Penney Company, Inc. () is a chain of American mid-range department stores based in Plano, Texas, a city north of Dallas.

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Macy's Steps Outside US To Sell Merchandise In China

Macy's Inc.

's (M) is making its first investment abroad on behalf of its namesake stores by acquiring a stake in a Chinese online retailer that will sell Macy's merchandise on its website.The department store invested $15 million in China online retail company VIPStore Co. and now holds a minority stake, along with other venture capital providers, including Intel Corp.'s (INTC) Intel Capital. Macy's will sell its merchandise to Chinese consumers through a dedicated section on the website.The move will allow Macy's to "sort of test the waters a little bit and learn," Chief Financial Officer Karen Hoguet said at an industry conference. Macy's other retail division, the high-end Bloomingdale's chain, already operates in Dubai.The reason for making an equity investment in the online operation, instead of just selling through it, is it gives Macy's a seat on the board. The company expects to "learn about what's really happening, not only with our private brands but the website itself and th...

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