Richard Blumenthal

Endorse ThisCelebrities, like the rest of us, love stuff. But the amazing thing for them is they often get paid to use said stuff. And they don't just get paid a little bit -- they get paid a LOT. Why? Because advertisers want you to see them using their products and have you go out and buy them. These endorsement amounts are growing as more and more celebrities connect with their followers on social media. Some companies are tapping into the medium and paying up to $10,000 per tweet for a high-profile endorsement.But not all deals are as peachy keen as being handed five figures for 140 characters, however. Many agreements go awry, for reasons mundane and ironic to costly and remarkable.A recent study by University of Colorado at Boulder affirmed the risk that companies take on when establishing a close connection with a celebrity."The overall message to marketers is be careful, because all of us, celebrities or not, have positives and negatives to our personalities, and those negative...

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