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Is That Cheerio's Coupon Worth Your Legal Rights?

Do you like your morning bowl of Cheerio's enough to waive your legal rights?General Mills came under fire on social media this week over changes to its legal terms which say consumers who download coupons online and participate in online brand forums cannot file class action lawsuits against the company, and instead must resolve legal issues through "forced arbitration."The New York Times was first to report that the maker of products such as Lucky Charms, Old El Paso and Häagen-Dazs "quietly" added language to its website letting consumers know that if they download coupons or enter company-sponsored sweepstakes they waive their rights to sue. The Times says General Mills is one of the first major food brands to make this change, after a judge in California refused to dismiss a case against the company brought by consumers.General Mills (NYSE:GIS)  is pushing back, calling the Times story a "broad mischaracterization."In an email to, General Mills spokesperson Mike Si...

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