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Google's Peanut Butter Manifesto

Of all the things I could do to make a living, I focused on strategy for one simple reason: I'm really good at it. If that implies I'm not very good at anything else, well, you'll never hear me say that out loud, but I'm not going to deny it, either. If you can live with that, so can I.We all have to face life's unpleasant realities, from time to time. If we don't, that's called living in denial. You can maybe pull it off for a while, but sooner or later, the cold hard truth will have its way with you. There's just no way around it, at least not in my experience.   It might surprise you to know that executive management teams have to deal with the exact same thing. I know that because I'm usually the guy who gets to help them come to terms with what's really going on at their companies. That's not always a pleasant experience, but it's a living.Speaking of which, a guy named Brad Garlinghouse once tried to do the same thing at a floundering Internet company. In an internal memo that ca...

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