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Wine With Me

Trading the Corporate World for the Vineyard

It's so easy to pour a glass of wine and forget that an actual business was needed to make that bottle.But Bill Price knows that firsthand, and he's merged his business acumen with his passion for wine ever-so smoothly.Price has an extensive business background and is one of the three co-founders of TPG Capital, one of the largest global private equity firms. But in 2007 he decided to leave TPG to focus on his love of wine.He now owns Durell Vineyards, which has 150 acres of pinot noir, chardonnay, and syrah in Sonoma County. He founded Three Sticks Winery in 2002, a boutique, family-owned winery committed to creating small-lot artisanal wines. He later bought stakes in Buccella and the more high-end wines of Kistler Vineyards . He is a founder of The Vincraft Group, a winery acquisition fund that purchased the Kosta Browne Winery and Gary Farrell.So he is still investing capital – he's just investing it in vineyards now.But often times people forget about the business side when they s...

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