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Online Marketing

Start-ups growing at unprecedented rates thanks to tech

Former Yahoo vice president Salim Ismail discusses start-ups and the best way to help them grow to be successful.

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  1. Streamline Online Marketing Efforts

    The real key to maximizing returns comes in not just contracting the appropriate experts, but in managing them well. One entrepreneur shares his top rules for keeping your outsourced marketing team (and yourself) accountable and efficient.

  2. How to Market to Millennials

    Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.

  3. Negative, But Polite, Online Reviews Aren't So Bad for Business

    Not all negative reviews have the same damaging effect, new research suggests.

  4. 5 Tips for a Winning Social Media Game Plan

    With nearly a dozen popular social networks now operating, it can be difficult for businesses to decide where they should devote their attention.

  5. 3 Tips for Crafting an Effective Social Media Strategy

    Pubsoft Director of Marketing Heather Wied shares her best tips for small business owners looking to connect with customers on social media.

  6. The Truth About Customer Testimonials

    A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.

  7. Your Process Is As Important As the Product

    No matter how attractive the product, a plan to make money in consumer goods must have the following three components.

  8. Create Online Video Ads that Work

    Whether it's a pre-roll ad on YouTube or some original promotional content, online video advertising can offer value to businesses of all sizes. Small businesses in particular have found that digital videos can boost awareness, website traffic and sales in a cost-effective, budget-friendly way.

  9. What Does the Color of Your Logo Say About Your Business?

    Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

  10. 12 Strategies for Reaching More Blog Readers

    So, you’ve built a blog and invested a grand amount of time (and money) in creating some of the best content in your niche (these are, naturally, the best pieces you’ve ever written). Yet your analytics tools tell you your post received less than 100 unique visits yesterday.

  11. Neil Young's Startup Hits $5M Mark on Kickstarter

    PonoMusic is an iPod-like music player that promises to deliver high-resolution music.

  12. $3,000 Social Media Wedding Concierges the New Must-Have?

    At New York City’s W Hotels, brides- and grooms-to-be can now spend $3,000 to get expert social media help for their wedding. While the price tag may be shocking, wedding industry pros say this service may soon become standard.

  1. Elevator Pitch: An simple way to pick insurance? CEO Scott Kurnit, Newscred director of business operations Amy Wu and David Aronoff of Flybridge Capital Partners weigh in on PolicyGenius in front of CEO Jennifer Fitzgerald.

  2. Helping small business in the digital world

    ReachLocal CEO Sharon Rowlands on offering digital marketing tools to small businesses.

  3. Priceline CEO talks business

    Priceline CEO Darren Huston talks growth in the travel booking industry.

  4. 10 Signs Your Employees Are Happy

    If you want to know whether or not an employee is truly happy at your company, look for these top 10 habits of happy employees.

  5. Are Your Prices Too Low?

    Set prices too high and your products or services won’t sell. However, according to analyst firm McKinsey, lowball prices are a far more common problem for businesses.

  6. What a Taste of Summer Means for Small Business

    Here are some tips to help small business owners plan for the summer months.

  7. When Consumers Rebel: How Targeted Marketing Can Backfire

    "Choosy moms" have long been persuaded to buy Jif peanut butter. But a new study suggests that brands can take this kind of targeted identity marketing too far and, in the process, isolate the very demographics they wish to woo.

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