ReachLocal CEO Sharon Rowlands on offering digital marketing tools to small businesses.
Not all negative reviews have the same damaging effect, new research suggests.
With nearly a dozen popular social networks now operating, it can be difficult for businesses to decide where they should devote their attention.
Pubsoft Director of Marketing Heather Wied shares her best tips for small business owners looking to connect with customers on social media.
A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.
No matter how attractive the product, a plan to make money in consumer goods must have the following three components.
Whether it's a pre-roll ad on YouTube or some original promotional content, online video advertising can offer value to businesses of all sizes. Small businesses in particular have found that digital videos can boost awareness, website traffic and sales in a cost-effective, budget-friendly way.
Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.
So, you’ve built a blog and invested a grand amount of time (and money) in creating some of the best content in your niche (these are, naturally, the best pieces you’ve ever written). Yet your analytics tools tell you your post received less than 100 unique visits yesterday.
PonoMusic is an iPod-like music player that promises to deliver high-resolution music.
At New York City’s W Hotels, brides- and grooms-to-be can now spend $3,000 to get expert social media help for their wedding. While the price tag may be shocking, wedding industry pros say this service may soon become standard.
On Thursday, product-launch platform The Grommet held a pitch competition in Boston to find innovative new products.
Marketing Zen Group CEO Shama Kabani on a possible Apple, Comcast TV-streaming deal, Google’s robot development, Cisco and web traffic.
Priceline CEO Darren Huston talks growth in the travel booking industry.
If you want to know whether or not an employee is truly happy at your company, look for these top 10 habits of happy employees.
Set prices too high and your products or services won’t sell. However, according to analyst firm McKinsey, lowball prices are a far more common problem for businesses.
Here are some tips to help small business owners plan for the summer months.
"Choosy moms" have long been persuaded to buy Jif peanut butter. But a new study suggests that brands can take this kind of targeted identity marketing too far and, in the process, isolate the very demographics they wish to woo.
The real key to maximizing returns comes in not just contracting the appropriate experts, but in managing them well. One entrepreneur shares his top rules for keeping your outsourced marketing team (and yourself) accountable and efficient.
Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.