Fox Business - The Power to Prosper
Search Site

Local Advertising

Yelp Loss Narrows On Mobile Ad Growth

Consumer reviews website Yelp Inc (NYSE:YELP) posted a smaller-than-expected quarterly loss, helped by a stronger mobile advertising business, and it forecast third-quarter revenue above analysts' expectations.Yelp shares jumped as much as 5 percent at $44 per share in trading after the bell. They have almost doubled since Yelp went public in March last year, as the company has gained from surging demand for information on mobile phones and tablets.Yelp's mobile app makes it easier for people to discover local businesses, read user reviews or rate them. It combines Yelp's reviews and other relevant information with knowledge of a user's location.Yelp said it got about 40 percent of its local ads from mobile devices, and 59 percent of search from mobile, which includes the mobile app and web.The company said it expects third-quarter revenue of $58 million to $59 million, above the $57.4 million analysts had estimated, according to Thomson Reuters I/B/E/S.The company has been expanding i...

Read More

  1. Yelp IPO Could Value Company at $800M

    Yelp Inc. is expected to make its $100-million stock-market debut later this week, and it could be the last initial public offering from the internet and social-medi...

  2. European Debt Crisis Weighs on Markets

    FBN's Nicole Petallides at the New York Stock Exchange with what's moving the markets this afternoon.

  3. You Buy Groupon’s Deals, But Should You Buy its Stock?

    Morningstar Senior Equity Analyst Rick Summer and Benchmark Capital Analyst Frederick Moran debate whether Groupon is a buy for investors.

  4. How to Start a Local Advertising Campaign

    If you are starting a small business, you want everyone to know about it. More importantly, you need everyone to know about it in order to start building a customer ...

  5. Google Buys Daily Deal Aggregator the Dealmap

    Google Inc has bought The Dealmap, expanding further into a potentially lucrative daily deals market now dominated by the likes of Groupon and LivingSocial.The terms...

  6. eBay Snaps Up E-Commerce Platform Magento

    EBay Inc said on Monday it is buying Magento Inc, the creator of an open source e-commerce platform, as part of the online marketplace company's push to provide tech...

  7. Foursquare, LivingSocial Eye Local Ad Dollars

    LivingSocial and Foursquare are both fighting for local ad dollars from mom and pop stores, neighborhood restaurants, and even big box retailers as online social med...

  8. 'LivingSocial' Dollar Lunch Deals

    New app lists $1 instant deals within a half mile of the location

  9. Groupon Hires Google Executive for No. 2 Job: Report

    Online coupon service Groupon has hired a Google Inc executive to be its new chief operating officer, filling a key slot in its management team ahead of a potential ...

  10. EBay to Buy Local Ad Provider Where

    EBay Inc said it would buy Where, a company that delivers local advertising to mobile phones, in its latest push to allow more retailers to do business with customer...

  11. Brutal Super Bowl Snow Beating Ahead of Game Time

    Fans are ramping up for the big face-off at Sunday’s Super Bowl between the Green Bay Packers and the Pittsburgh Steelers, meanwhile small businesses in Dallas, wher...

  12. Google’s Greatest Skill – and Challenge

    Jarvis is the author of “What Would Google Do?” and teaches at the CUNY Graduate School of Journalism. His next book, “Public Parts”, will be published later this ye...

  1. Yelp Shares Leap to All-Time High

    Yelp Inc.'s (YELP) surging revenue growth has piqued investors' interest, setting an all-time high for shares of a company that has yet to report an outright profit....

  2. Analysis: A trimmer, sharper Groupon seen in the post-Mason era

    Groupon Inc under a new chief executive should look a lot trimmer with a sharply reduced international arm, a more focused business - and minus its large and once in...

  3. Gannett Buys BLiNQ to Target Facebook Marketers

    Gannett Co. Inc. (GCI) has acquired BLiNQ Media LLC, a social media advertising company that makes it easier for marketers to buy advertisements on Facebook Inc. (FB...

  4. How to Open A Restaurant

    Opening a successful restaurant is one of the most challenging start-up projects. Though the oft-quoted statistic that "nine of every 10 restaurants fail in their fi...

  5. 'Hyper-Local' Ads Less Expensive, But More Effective?

    Small businesses hoping to find new customers may want to look to local advertising.  According to new research, 49% of small- and medium-size business owners praise...

  6. Changing the way parents raise money for schools

    Stacey Boyd shows how to raise money for your kids' school online

  7. Yelp Soars in Trading Debut

    Rick Summer, Morningstar Senior Equity analyst, on Yelp's big trading debut, plus if it will be able to sustain this value.

‹ Prev12Next ›
Freebase CC-BY
Source: Local Advertising on Freebase, licensed under CC-BY
Other content from Wikipedia, licensed under the GFDL