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Email Marketing

When Consumers Rebel: How Targeted Marketing Can Backfire

"Choosy moms" have long been persuaded to buy Jif peanut butter. But a new study suggests that brands can take this kind of targeted identity marketing too far and, in the process, isolate the very demographics they wish to woo.

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  1. Microbusinesses Plan Major Move Into Social Media Marketing

    Microbusinesses plan to step up their social media marketing efforts in 2014, new research shows.

  2. What Etsy Can Teach Us About Ecommerce

    Here are a few marketing strategies that have been instrumental to the success of Etsy and its stores, as well some helpful suggestions on how you can utilize these strategies in your own ecommerce marketing efforts.

  3. Why 2014 Will Be the Year of the Small Business

    This is the year for small businesses to prove they are indeed the backbone of the U.S. economy. With agile and affordable technology, SMBs can entice more customers and secure more revenue than their enterprise counterparts. So strap on your party hat, 2014 is the Year of the SMB. Cheers!

  4. 12 Email Marketing Mistakes to Avoid Over the Holidays

    Businesses looking to make the most of the busy holiday season better be sure to not turn consumers off with their email marketing campaigns.

  5. 12 Email Marketing Mistakes to Avoid Over the Holidays

    Businesses looking to make the most of the busy holiday season better be sure to not turn consumers off with their email marketing campaigns.

  6. Email Marketing : How to Make Your Business Buzzworthy

    Email marketing used to follow a one-size-fits-all model, but now new technology is giving businesses the chance to take their campaigns to the next level.

  7. Salesforce.com quarterly revenue rises to $1.08 billion

    Salesforce.com Inc on Monday said quarterly revenue rose 36 percent to $1.08 billion, narrowly beating Wall Street expectations, as its June acquisition of email mar...

  8. Salesforce.com Posts Quarterly Revenue Increase

    Salesforce.com Inc (NYSE:CRM) on Monday said quarterly revenue rose 36 percent to $1.08 billion, narrowly beating Wall Street expectations, as its June acquisition o...

  9. 11 Things Every Website Needs to Keep Customers Coming Back

    The majority of consumers are getting the online experience they're looking for, new research shows.

  10. 5 Ways to Leverage Your 'Competition'

    With a simple shift of perspective, you can stop being intimidated by your competitors and instead get leverage from their success. Here are five ways to do it.

  11. 5 Things to Know About Writing Pitch Emails

    Here are tips for making sure your pitch emails get noticed, and opened.

  12. 33 Great Apps and Tools for Marketing Professionals

    Here is a list of 33 apps and tools that can help simplify your marketing efforts.

  1. Acustom Apparel: A game-changer for menswear?

    ELEVATOR PITCH, The Judges React: Acustom Apparel CEO Jamal Motlagh, About.com founder Scott Kurnit, Greycroft Partners’s Mark Terbeek and FBN contributor Bob Rice discuss menswear startup Acustom Apparel.

  2. A frothy view on tech venture capital

    Insight Ventures managing director Deven Parekh gives insight into tech venture capital.

  3. Do's & Don'ts of Using LinkedIn for Business

    Thinking of building your mailing list via LinkedIn? Here are some etiquette tips.

  4. The Truth About Customer Testimonials

    A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.

  5. Create Online Video Ads that Work

    Whether it's a pre-roll ad on YouTube or some original promotional content, online video advertising can offer value to businesses of all sizes. Small businesses in particular have found that digital videos can boost awareness, website traffic and sales in a cost-effective, budget-friendly way.

  6. 12 Strategies for Reaching More Blog Readers

    So, you’ve built a blog and invested a grand amount of time (and money) in creating some of the best content in your niche (these are, naturally, the best pieces you’ve ever written). Yet your analytics tools tell you your post received less than 100 unique visits yesterday.

  7. Entrepreneur: What My 1-Year-Old Taught Me About Marketing

    Looking back on 2013, entrepreneur Phil Frost finds there are many similarities between raising a 1-year-old and launching new marketing campaigns. 

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