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Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering customer support.
I'm looking for a good way to send out special offers amd regular updates about my business to my customers. Are newsletters a good option for me? What tools are out there?
Marketers are facing a conundrum this holiday season, a new study suggests.
The hustle and grind of daily workloads can leave even the most mindful entrepreneurs feeling stressed and mentally cluttered.In Dr. Srikumar S. Rao's book, Are You ...
Cloud computing is one of the hottest trends in small business. Seventy-four percent of companies expect to use cloud services in the near future, and the small busi...
Villere & Co. Partner Sandy Villere on stocks to boost investors’ portfolios.
Despite a surge in online marketing, direct mail remains one of the largest advertising methods for U.S. businesses.Research from the Magna Advertising Group found t...
Andrew Dreskin, Ticketfly founder and CEO, on online ticket purchasing and how he stacks up against major retailers like Ticketmaster.
Before you get carried away using Facebook or Twitter to curry favor with consumers with lots of clout and generate tons of buzz for your brand, consider this: just ...
Ticketmaster could get away with high service fees because it's one of the few ticketing options for huge venues, but not anymore. Ticketfly can now power sales for ...
DotDigital Group PLC (DOTD.LN), a provider of email marketing and other technology services to digital marketing professionals, said in a trading update Tuesday that...
Businesses looking to grow and improve their online presence gained a big ally today (May 2) when Yahoo! Small Business launched its Marketing Dashboard. The compan...
TIDMEXPNRNS Number : 1369AExperian plc27 March 2012news releaseAcquisition of Altovision Inc27 March 2012 - Experian, the global information services company, announ...
Many small businesses do not have the luxury of bathing their brand in a 7-figure marketing budget. So when entrepreneurs spend money, they want to be able to sleep at night knowing that their hard-fought ad dollars are invested in a sensible place.
Revenue growth remained the focus at Salesforce.com Inc. (CRM) in its fiscal fourth quarter, even as the Web-based business-software company posted a widened loss fo...
Top-line revenue growth remained the focus at Salesforce.com Inc. (CRM) even as its fiscal fourth-quarter loss widened as the Web-based business-software company log...
Here are five steps to turning your business idea into a profitable company.
In a world where marketing is literally as easy as a click of a mouse, business owners are employing countless tactics to engage the world around them. But are they using paid and free marketing tools in the best way possible?
In another sign of small business optimism about revenue projections for 2013, nearly a third (30.5 percent) of small businesses (SMB) that spend more than $1,000 a year on advertising plan to spend more this year than they did in 2012, new research shows.
Somewhere deep in the midst of numerous ads is a valid, persuasive marketing piece. However, one’s tendency to over communicate can mask or nullify any credible message.
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