Rackspace

As Amazon.com Inc seeks to transform itself into a leading provider of technology to the world's largest corporations, it's discovering that it needs help.The online retailer, which since 2006 has moved aggressively into the business of renting remote computing, storage and other IT services, is roping in thousands of consulting and technology partners, from Cap Gemini SA to BMC Software Inc, in a major push to woo big-spending corporate customers to its cloud computing division.Amazon Web Services (AWS), as the business is known, has been a hit with startups which need robust and inexpensive Web services that they can purchase as the need arises.But big corporations and government agencies, often referred to as enterprise customers, represent a far larger opportunity: they spend more than $300 billion a year on data centers, Bernstein Research estimates.That market opportunity has helped Amazon's stock price more than triple in the past five years as investors bet that the retailer's ...

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