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Wednesday, April 7, 2010 as of 11:14 AM ET

Retail Stores

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Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply-chain.

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Diversify Your Portfolio and Your Wine

We talk about diversification all the time when we discuss our investment portfolios, but I didn't expect to hear it during my most recent wine conversation.

But it seems the recent recession has forced even the wine industry to diversify – and not just  with different varietals of wine.Conway Family Wines , based the beautiful Santa Barbara County, Calif., has had to diversify its distribution.Gillian Conway,  vice president of national sales at Conway Family Wines, explained that the vineyard's wines were mostly in restaurants pre-crash. But then people started buying wine and bringing it home to cook dinner, and the Conways realized they had to get their wines on the retail shelves.So they diversified their distribution.Now can you find their wines in both restaurants and retail stores .And that's certainly helping to get more people drinking their Deep Sea wines , which are made from grapes that grow 20 miles or less from the Pacific Ocean. And believe it or not, that coastal air ca...

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