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Wednesday, April 7, 2010 as of 11:14 AM ET

American Stock Exchange

    NYSE Amex Equities, formerly known as the American Stock Exchange (AMEX) is an American stock exchange situated in New York.

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    Related Topics

    1. New York Stock Exchange
    2. Stock Exchange of Thailand
    3. Buenos Aires Stock Exchange
    4. NASDAQ
    5. NYSE Composite Index
    6. Nasdaq OMX Group
    Get updates on American Stock Exchange
    NYSE Euronext Unveils A New Look

    NYSE Euronext (NYX) is adding some green to the stock trade.

    On Monday, the exchange company unveiled a new brand meant to emphasize the global focus of its business, moving away from a logo adopted after the 2007 merger of NYSE Group and Euronext.Its new icon, which features green and blue bars arranged roughly in a circle, is "an abstract image of a globe," said Marisa Ricciardi, senior vice president of marketing for NYSE Euronext. It is meant to represent the company's reach across asset classes and regions.NYSE Euronext had been working on the rebranding for some time, but decided to launch the new logo this week, as the 220-year anniversary of the New York Stock Exchange occurs this month.The company had put the logo revamp on hold when it entered into discussions for a merger with Deutsche Boerse AG (DB1.XE, DBOEF), said Ricciardi. After the European Commission blocked the merger this year on antitrust grounds, NYSE Euronext decided to move forward with the rebranding plan.Brandi...

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