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Burson Marsteller

Microsoft Taps Pollster to Head of Strategy Post

Microsoft Corp on Monday put pugnacious pollster and political adviser Mark Penn in charge of strategy but left company watchers uncertain what exactly his new role will entail.In the newly created job of chief strategy officer, Penn's "blend of data analysis and creativity" will be applied across new product areas and strategic investments, not just marketing, new Microsoft chief executive Satya Nadella told employees in a memo.The shift for 60-year-old Penn, who made his name advising President Bill Clinton, theoretically gives him more power to sway Microsoft's direction. But it also means he relinquishes direct control of marketing, which will be taken over by Microsoft veteran Chris Capossela.It is not clear if the new job is a promotion or a sideways move for Penn."I would say both," said Ted Schadler, an analyst at tech research firm Forrester. "He doesn't own the advertising budget as Chris Capossela as chief marketing officer now does. But he, along with Eric Rudder, will char...

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  1. Morgan Stanley's Nides Rejoins Firm as Vice Chairman

    Morgan Stanley (MS) said Thomas R. Nides has rejoined the firm, this time as vice chairman, fresh off his stint as Deputy Secretary of State for Management and Resou...

  2. Offer Top Talent More Than Just a Paycheck

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  3. Microsoft Taps Mark Penn As Special Projects VP

    Microsoft Corp. said on Thursday that Mark Penn will join the company as Corporate Vice President, Strategic and Special Projects, with an emphasis on key consumer i...

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    Bankers feel under siege, and from the heights of Davos in the Swiss Alps they are looking to convince the world that they have a role to play in getting economies b...

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  7. Bipartisan Solutions

    Pollster Mark Penn, co-founder of No Labels, talks with Alan about his organization's mission to solve the partisan gridlock in Washington.

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