It's no secret that I used to run marketing for a bunch of technology companies, back in the day. It was a thankless job. Not that I'm complaining … okay, I guess I am. Here's a little glimpse of what it was like:One chief executive called my department a bunch of "noise makers." That was the nicest thing he had to say. My editor refuses to print his more colorful comments.Another CEO hired me because he could not open his mouth without causing the stock to plummet five or six percent. The guy was a combative jerk with a chip on his shoulder even bigger than his enormous ego. You couldn't let him loose in public.As I was presenting a new marketing plan to my fellow executives at a very large tech company, the executive vice president of manufacturing asked, "Why do we even have to waste time and money on this crap?" Oh yes he did. Truth is, tech giants are not generally known for their public relations savvy. The problem, of course, is that most of their founders and CEOs are techno-g...
Your business idea is solid, your product is top-notch, and you're on all the major social networks. So why aren't you seeing the sales growth you expected? According to serial entrepreneur Drew Williams, it all boils down to one major issue: poor marketing.
Your business idea is solid, your product is top-notch, and you're on all the major social networks.
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I think people have become more than a little confused about the meaning of success and failure in business and in life. It's concerning, to say the least. On the o...
We live in a "What have you done for me lately?" world. And nowhere is that more apparent than in the brutally competitive high-tech industry, where companies spend ...