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Wednesday, April 7, 2010 as of 11:14 AM ET

Leslie Moonves

    Leslie Moonves

    Leslie Moonves (born October 6, 1949) is President and Chief Executive Officer of CBS Corporation.

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    Get updates on Leslie Moonves
    Media Companies Up Response To Dish Network's 'Hopper'

    Broadcaster ready to fight new Dish technology-Fox won't air Dish adds mentioning "Hopper"-CBS CEO says industry could reach "tipping point" with DishNEW YORK (DOW JONES) -- Broadcasters warn they're ready to fight Dish Network Corp's (DISH) introduction of new technology that allows viewers to skip advertisements on some of its digital recording devices.

    News Corp.'s (NWS, NWSA) Fox Network became the latest television network to join the chorus Wednesday, warning it will no longer air any Dish Network advertisements mentioning Dish's "Auto Hop" technology or its "Hopper" digital video recorder. The feature allows subscribers to completely skip commercials while watching shows on DVRs, rather than just manually fast-forward them. Dish unveiled the feature last week.News Corp. owns this newswire and The Wall Street Journal.The move by Fox highlights how broadcasters are responding to new technology that risks undercutting their share of lucrative broadcasting and programming fees. Earli...

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    1. Fox No Longer Accepting Dish Network Ads Mentioning 'Hopper'

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