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Wednesday, April 7, 2010 as of 11:14 AM ET

Jeffrey Bezos

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Jeff Bezos

Jeffrey Preston "Jeff" Bezos (, born January 12, 1964) is an American entrepreneur who played a key role in the growth of e-commerce as the founder and chief executive officer of Amazon.com, Inc., an online merchant of books and later of a wide variety of products.

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Amazon: Kindle Owners Can Lend Harry Potter E-Books

Amazon.

com Inc <AMZN.O> said on Thursday owners of its Kindle e-readers and tablets will be able to lend Harry Potter e-books to each other in a move aimed at encouraging more people to use the devices and sign up for its Prime service.Amazon, the world's largest Internet retailer, bought an exclusive license from author J.K. Rowling's Pottermore e-book business to make all seven Harry Potter e-book available to lend through the Kindle platform.Lending begins June 19 and includes Potter e-books in English, French, Italian, German and Spanish.Amazon did not say how much it paid for the license, but comments from Chief Executive Jeff Bezos suggested the deal was part of its plans to spend heavily to promote Kindle devices and its Prime service. Prime offers free two-day shipping and video streaming for $79 a year in the United States."This is the kind of significant investment in the Kindle ecosystem that we'll continue to make on behalf of Kindle owners," Bezos said in a statement.Purch...

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