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Wednesday, April 7, 2010 as of 11:14 AM ET

Janet Robinson

Janet L. Robinson

Janet L. Robinson (born June 11, 1950) is an American publishing executive, and became president and chief executive officer of The New York Times Company on December 27, 2004 and retired from that position on December 31, 2011.

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NY Times Pay Wall Slowly Converting Skeptics

In the face of widespread skepticism, the pay wall at The New York Times appears to be making surprising inroads.

Indeed, the plan has the potential to give the company an influx of $100 million in annual revenues and set a roadmap for the rest of the industry.The New York Times Co. (NYSE:NYT), in a show of confidence, said on Tuesday it is halving the number of free articles users can access on the website of the Times . It also revealed 454,000 paid digital subscribers to the Times and International Herald Tribune , marking an impressive 16.4% rise since the end of 2011.“In my wildest dreams when they rolled this out a year ago, I didn’t think they’d be at over 450,000 subscribers a year later,” said Douglas Arthur, an analyst who covers the company at Evercore Partners (NYSE:EVR). “The execution, the threading the needle between free and restricted access and harvesting of its huge unique visitor number has been pretty flawless.”Rolled out in March 2011, the Times pay wall aims to g...

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