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Anne Mulcahy

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Analysis: Can Xerox finally convince investors of new look?

By Liana B. BakerNEW YORK (Reuters) - Wielding a plastic toll road pass during a recent speech in a Manhattan restaurant, Xerox Chief Executive Ursula Burns was on a mission to prove her company is not just about copy machines anymore.Burns, 52, who was raised in a New York housing project and started her career as an engineering intern at Xerox in 1980, has been charged with bringing a company synonymous with printers and copiers into the digital age. These days, she takes every opportunity to remind investors that half of Xerox Corp's <XRX.N> revenue comes from its services business.At meetings and conferences, she recounts how Xerox manages the E-ZPass electronic tolling system in several states -- thus the stage prop -- advises the New York Mets on ticket sales and manages parking meters for the city of Indianapolis.She has been spreading this message for the past year and a half, since the company tried to turn around its fortunes with the biggest takeover in its 105-year history....

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