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Rocket's Lazada gets $100 million in bid to be Southeast Asia's Amazon

Lazada, the Southeast Asian online retail company founded by Germany's Rocket Internet Gmbh, has secured another $100 million from investors in its bid to lift the region from its status as an e-commerce backwater.While online shopping is big in Europe, the United States and even in China, where it is likely to account for 6 percent of all retail business this year, Southeast Asians still prefer to do 99 percent of their shopping offline, the company estimates.Lazada, which operates in Indonesia, Malaysia, the Philippines, Thailand and Vietnam, hopes to change that."We see the same positive trends across the region," said Singapore-based Lazada CEO Maximilian Bittner. "What a country like Vietnam or Indonesia may not have in GDP they make up for in enthusiasm for online."On Thursday it announced that it had secured $100 million in funding from existing investors Holtzbrinck Ventures, Kinnevik Investment AB, Summit Partners and Tengelmann Group, as well as new investor Verlinvest, a Bel...

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