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The Wendy's Company

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McDonald's, Wendy's Battle for Value-Centric Customers

McDonald's Corp. (MCD) and Wendy's Co. (WEN) are struggling to attract cost-conscious consumers who are demanding better deals than even these low-priced fast-food chains offer.While McDonald's seems to have regained its stride in the U.S. by reinvigorating its Dollar Menu, the company's global same-store sales fell 0.6% in April on weakness in Europe and Asia, where it doesn't have the same value perception.Like its larger rival, Wendy's has started advertising its lower-priced items more aggressively this year, but Chief Executive Emil Brolick also said Wednesday that the value side of its business "continues to represent a challenge."McDonald's said in Europe it is looking at "strategies around menu choice [and] everyday affordability." And in Asia, the Middle East and Africa, it is hoping to improve results by emphasizing various value offers that distinguish it from other chains in that region.Last month, McDonald's sales at restaurants open at least 13 months fell 2.4% in Europe ...

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  1. Something's Fishy at Restaurants This Lent

    Fast-food chains are working harder this year to capitalize on the Catholic tradition of eating fish during Lent, as seasonal promotions become more crucial in the c...

  2. McDonald's Adds Egg Whites as Part of Breakfast Innovation

    McDonald's Corp. (MCD) is coming out with an egg-white McMuffin, as part of its plan to put more emphasis on its breakfast menu this year.McDonald's has long dominat...

  3. McDonald's Faces Another Challenging Month in February

    McDonald's Corp. (MCD) said Friday its same-store sales dropped 1.5% in February, given a tough comparison to last year, but the decline wasn't as bad as expected.Mc...

  4. Wendy's Says New Value Menu is Hitting the Spot

    Wendy's Co. (WEN) says its new value menu has led to a "clear" step up in sales this year, at a time when other fast-food chains are struggling with consumers cuttin...

  5. Wendy's Revises 4Q Earnings Higher

    Wendy's (NASDAQ:WEN) revised its fourth-quarter earnings higher to reflect a lower estimate for a charge related to discontinuing some breakfast operations.The compa...

  6. Burger King 4th-Quarter Net Up 94% on Lower Expenses

    Burger King Worldwide Inc.'s (BKW) fourth-quarter profit jumped 94% as the hamburger chain recorded a sharp drop in expenses, outweighing a slump in revenue driven b...

  7. Trian Fund Reports No Stake in Kraft, Slashes State Street, Adds MeadWestvaco

    Financier Nelson Peltz's Trian Fund Management reported no position in the food company formerly known as Kraft Foods Inc. in a securities filing late Thursday, afte...

  8. Restaurant Chains Strike While the Coffee Is Cool

    Restaurant chains such as Burger King Worldwide Inc. (BKW) and Yum Brands Inc.'s (YUM) KFC are perking up their coffee menus, just as prices for arabica-coffee beans...

  9. McDonald's Profit Up 1.4%; U.S. Business Rebounds

    McDonald's Corp. (MCD) eked out a 1.4% rise in profits in the fourth quarter, but warned its near-term growth will remain pressured by the struggling global economy ...

  10. McDonald's New Packaging to Have QR Codes For Nutritional Information

    McDonald's Corp. (MCD) unveiled plans to launch new packaging designs incorporating QR codes that will make nutrition information accessible from mobile devices, as ...

  11. Wendy's Optimistic on FY '13 as Overhaul Continues

    Wendy's (NYSE:WEN) reported stronger-than-expected fourth-quarter earnings and reaffirmed an upbeat fiscal 2013 guidance on Wednesday as restaurant sales improved as...

  12. Wendy's Fourth-Quarter Profit Soars; Gives Upbeat Year View

    Wendy's Co. (WEN) says stronger marketing and promotions this year will help it return to sales growth at established locations--a key metric that slipped in the fou...

  1. Wendy ’s Matches EPS Estimates

    Earnings HQ: FBN’s Diane Macedo breaks down WEN ’s first-quarter earnings report

  2. Wendy's 1Q Net Falls 83% on Charges

    Wendy's (NASDAQ:WEN) said Wednesday its first-quarter earnings tumbled 83% amid costs related to refreshing its restaurants and menu, while the fast-food chain saw i...

  3. Wendy's Names Kellogg Executive as New CFO, Replacing Steve Hare

    Wendy's Co. (WEN) said Steve Hare will step down as finance chief of the burger chain in September, and will be replaced by a Kellogg Co. (K) executive.Todd Penegor,...

  4. McDonald's Net Edges Up 0.3%; Comp Sales Fall

    McDonald's Corp.'s (MCD) first-quarter earnings grew just 0.3% as its revenue showed slight improvement, but same-store sales and margins declined.In the face of wea...

  5. McDonald's 1st-Quarter Net Edges Up 0.3%; Comp Sales Fall

    McDonald's Corp.'s (MCD) first-quarter earnings grew just 0.3% as its revenue showed slight improvement, but same-store sales and margins declined.In the face of wea...

  6. Burger King's Incoming CEO Anticipates No Changes in Strategy

    Burger King Worldwide Inc.'s (BKW) sales trends declined in the first quarter, but the chain's incoming chief executive says he will stick with its strategy to expan...

  7. Pizza Hut Bucking Healthier Trend With Cheesy Promotions

    Fancy squid ink pizza may sell in Japan, but U.S. consumers are happier with just a bunch of cheese on their crust--regardless of how fattening it might be.While man...

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